Concentric AI has partnered with CTERA. Together, the partnership helps joint customers find, evaluate, store, and protect their growing volumes of personal, health, and financial data – no matter where it resides. This allows enterprises to meet their demanding regulatory requirements and prevent sensitive data loss. "Concentric AI's advanced deep-learning technology solves the ongoing challenges of cloud data security and improves data security posture management," said Karthik Krishnan, Concentric AI CEO. "Our seamless integration with CTERA provides joint customers with complex cloud environments with a simple, autonomous solution that can discover sensitive and regulated data, and deliver a comprehensive picture of where these critical data elements reside. Our joint customers get the AI-based tools they need for a complete and accurate picture of their most sensitive data assets."

UiPath, a leading enterprise automation software company, announced it has strengthened its partnership with Snowflake, the Data Cloud company, by launching a new bi-directional integration that will extend the value of automation across the enterprise. UiPath and Snowflake are enabling joint customers to design and build workflows based on 360-degree views of trusted and accessible data on Snowflake's platform. By leveraging the Snowflake Data Cloud, UiPath robots can quickly connect data directly to business processes in the Data Cloud without using complex code, speeding up time to value. Automation is helping organizations around the world become faster and more agile in the face of increased demand and rapidly changing environments. The UiPath end-to-end platform provides robotic process automation (RPA) at its core, removing manual work so users can focus on what matters most.

Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, announced it has partnered with Snowflake, the Data Cloud company, to launch its high-quality B2B contact data on Snowflake Marketplace, a centralized platform where customers can securely access live, ready-to-query data to unlock insights with just a few clicks. New sample data sets from OMI are now available on Snowflake Marketplace, along with data from many other third-party data providers and data service providers. With OMI data, Snowflake Marketplace customers can choose from a wide range of decision-maker titles--from manager-level to CEO--across industries. After testing the sample files, joint customers can work directly with OMI to license complete data sets, leveraging firmographics or digital intent signals to build custom audiences that meet their precise marketing needs. In addition, Snowflake customers can take advantage of OMI data on the Snowflake Media Data Cloud to dynamically share, join and analyze collaborative data for identity, audience insights, targeting, activation and measurement.

BambooHR, the industry's leading cloud-hosted software provider dedicated to powering the strategic evolution of human resources, announced it has added Ease to its Marketplace. Ease, an online benefits enrollment solution built for insurance brokers and used by employers, and BambooHR will now offer joint customers an integration that will eliminate duplicative data entries between HR and benefits systems, reducing the risk of errors, and saving joint customers time. The BambooHR Marketplace includes 119 applications that integrate with BambooHR and gives partners the opportunity to leverage the BambooHR open API to build these connectors and integrations. They can also promote and showcase their solutions to over 27,000 BambooHR customers, from hiring and onboarding, people and culture, compensation, benefits and more, all designed to give joint customers the ability to streamline their HR experience across the board. Selects Riskified to Help Deliver a More Secure and Frictionless Shopping Experience for Customers in Australia and New Zealand "Ease provides a simple way to set up and manage benefits, giving employees access to key details related to their benefits and employment in one place," said Shama Madhvani, director of business development and strategic partnerships at BambooHR.

It's been a year of change in the enterprise software market. SaaS providers are fighting to compete with one another, machine learning is becoming a reality for businesses at a larger scale, and containers are growing in popularity. Here are some of the top trends from 2016 that we'll likely still be talking about next year. As more and more companies adopt software-as-a-service products like Office 365, Slack, and Box, there is increasing pressure to collaborate for companies that compete with each another. After all, nobody wants to be stuck using a service that doesn't work with the other critical systems they have.

It's been a year of change in the enterprise software market. SaaS providers are fighting to compete with one another, machine learning is becoming a reality for businesses at a larger scale, and containers are growing in popularity. Here are some of the top trends from 2016 that we'll likely still be talking about next year. As more companies adopt software-as-a-service products like Office 365, Slack and Box, there is increasing pressure for companies that compete with each another to collaborate. After all, nobody wants to be stuck using a service that doesn't work with the other critical systems they have.